The 2015 Brandon Hall Group Excellence in Awards for Learning and Development, Talent Management, and Sales and Marketing Awards

We are delighted to announce that NFU Mutual and Lane4, in partnership with Impromptu, has won a Gold Brandon Hall Group Award for Excellence in the “Best Results of a Learning Programme” category.  The award was announced on Thursday, the 9th of September 2015.

The winners are listed at In winning this international award NFU Mutual/Lane4/Impromptu are in very elite company, other gold award winners including Sears and Microsoft.

The award follows a programme which is being delivered over three years, cascading a series of interventions across every tier of leadership and line management, involving 650 people in total. Control groups were established, and used as a baseline. Results were compared for managers who had been trained and those who had yet to attend to understand impact.

“The interventions deployed have led to a systemic organisational capability which allow the behaviours that underpin a Winning Performance Culture to flourish.”

Adrian Moorhouse. MBE. Lane4 MD

Key business benefits have been achieved since the roll out of the intervention programme, including improved performance management across all areas of the business, increased employee engagement & more effective development planning.

“We have quality checked our objective setting and personal development plans; to ensure greater alignment with business objectives, business needs and business results. When we started our engagement survey in 2011 we were at the 19th percentile, I’m really pleased to say that we’re now on track to reach the 90th percentile and hit our target of ‘World Class’ engagement.”

Trisha Jones, HR Director, NFU Mutual

The programme is being supported by key messaging via internal communications to maintain awareness of the strategy and create a winning performance culture.

“The Winning Performance Culture programme is about developing an ethos in which each of our employees understands how they can support our business objectives, are given continuous feedback to help them work smarter and do the right thing for our customers. The success of the programme has been clearly recorded via the evaluations conducted and contribution to continued sustainable growth of our financial performance.”

Lindsay Sinclair. Chief Executive NFU Mutual

“The high quality of work and commitment to driving business results among our award winners never fails to amaze me,”

Rachel Cooke, Chief Operating Officer of Brandon Hall Group and head of the awards program.

About NFU Mutual

NFU Mutual is a UK national insurer with more than 300 local branches and over 900,000 customers across the United Kingdom. We are a composite insurer and a member of the Association of British Insurers providing insurance, pension and investment products. NFU began as a farmer’s mutual society in 1910 and it was not until 1998 that we opened our services to individuals and businesses outside the farming industry. The National Farmers Union Mutual Insurance Society Limited is a mutual company; we do not have any shareholders. Our policyholders are members of the company and are subject to its Articles of Association. The range of financial services now incorporates investments, pensions, life assurance and risk management.

About Lane4 Management Group

Co-founded in 1995 by Olympic Gold Medalist swimmer, Adrian Moorhouse MBE, Lane4 is a leading HR consultancy specialising in the field of human performance. Our team of experts have an outstanding track record of achievement in the areas of business, psychology and elite sport. Based in the UK, we work globally with a wide range of organisations, individuals and teams to reach their potential and build sustainable competitive advantage.

About Impromptu’s Contribution

Impromptu has supported the Winning Performance Culture programme from the outset, providing professional, business role players for intensive development centres where a series of in-depth, individually coached role plays are integral. We have also supported the enhancement of coaching expertise for senior managers to enable them to support the process of embedding outcomes back in the business.

“I want to extend my thanks and appreciation to the Impromptu team for the incredible commitment you have made and all the amazing work you’ve done on the project.”

Vicky Wells, Lead Consultant, Lane4

About Brandon Hall Group

Brandon Hall Group is a HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results. (